If you are determining if you should have respondents rank or rate nonmetric or metric data, you are at which step of conducting conjoint analysis?
A) Assess reliability and validity.
B) Select a conjoint analysis procedure.
C) Construct the stimuli.
D) Decide on the form of input data.

Question

Quizplus · Accepted Answer

Deciding on the form of input data involves determining whether respondents should rank or rate the data, which is a crucial step in preparing for conjoint analysis.

If You Are Determining If You Should Have Respondents Rank