The derivation and use of lie at the heart of multidimensional scaling.
A) contrasts
B) pair- wise tables
C) part- worth functions
D) perceptual maps

Name: The derivation and use of lie at the heart of multidimensional scaling. A) contrasts B) pair- wise tables C) part- worth functions D) perceptual maps
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Question

Quizplus · Accepted Answer

Perceptual maps are a key component of multidimensional scaling, which is used to visualize the similarities or differences between items in multiple dimensions.

The Derivation and Use of Lie at the Heart of Multidimensional