The basic conjoint analysis model expressing the fundamental relationship between attributes and utility in conjoint analysis is shown below: What does X_ijrepresent? $$U ( X ) =$$ A) 1 if the jth level of the ith attribute is present, or 0 otherwise B) the part- worth contribution or utility associated with jth level (j, j=1, 2, ...k_i) of the ith attribute (i, i=1, 2, ...m) C) number of attributes D) number of levels of attribute i

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X_ij represents a binary variable that indicates whether the jth level of the ith attribute is present (1) or not (0) in the conjoint analysis model.

The Basic Conjoint Analysis Model Expressing the Fundamental Relationship Between U(X)=U ( X ) =U(X)=

The Basic Conjoint Analysis Model Expressing the Fundamental Relationship Between $U ( X ) =$