Which of the following is not a consideration when making the decision to conduct marketing research?
A) the resources available to implement the research findings
B) the costs versus the benefits of research
C) the resources available to conduct the research
D) the consumer's attitude toward research

Question

Quizplus · Accepted Answer

The consumer's attitude toward research is not typically a direct consideration when deciding whether to conduct marketing research. The decision is more focused on practical aspects like resources, costs, and benefits.

Which of the Following Is Not a Consideration When Making