are integrated systems including hardware, communications network, data base, model base, software base, and the user (decision maker) that collect and interpret information for decision making.
A) Decision support systems (DSS) ; DSS
B) Marketing information systems (MIS) ; MIS
C) Management information systems (MIS) ; MIS
D) none of the above
Correct Answer:
Verified
Q14: Limited- service suppliers .
A) specialize in one
Q17: The Nielsen Television Index is a set
Q19: is (are) undertaken to help identify problems
Q20: According to the author of the text,
Q21: Marketing research helps the marketing manager link
Q22: Which of the following is not a
Q23: Customized services _.
A) specialize in one or
Q46: Competitive intelligence _.
A)enables senior managers in companies
Q58: Which of the following statements is (are)true
Q62: Which of the following is true about
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