Limited- service suppliers .
A) specialize in one or a few phases of the marketing research project
B) are research studies conducted for different client firms but in a different way
C) offer a wide variety of marketing research services tailored to suit a client's specific needs
D) collect and sell common pools of data designed to serve information needs shared by a number of clients.

Question

Quizplus · Accepted Answer

Limited-service suppliers focus on specific aspects of the marketing research process, offering specialized services rather than a full range of research services.

Limited- Service Suppliers