The procedures followed at each stage of marketing research are methodologically sound, well documented, and, as much as possible, planned in advance. The previous statement defines the aspect of the definition of marketing research.
A) accuracy
B) systematic
C) identification of information
D) collection of information

Question

Quizplus · Accepted Answer

The statement describes the systematic nature of marketing research, emphasizing methodical, documented, and pre-planned procedures.

The Procedures Followed at Each Stage of Marketing Research Are