According to the text, marketing research .
A) is objective and should be conducted impartially
B) should be free from the personal or political biases of the researcher or management
C) attempts to provide accurate information that reflects a true state of affairs
D) is all of the above

Question

Quizplus · Accepted Answer

Marketing research should be objective, free from biases, and aim to provide accurate information, making all the statements correct.

According to the Text, Marketing Research