The book features a section on at the end of each chapter. This is an integrative statistical package that can be used in the various stages of the marketing research process. We illustrate its use for defining the problem, developing an approach, formulating the research design, conducting the data collection, data preparation and analysis, and report preparation and presentation.
A) Multivariate techniques
B) Access
C) SPSS
D) Windows

Question

Quizplus · Accepted Answer

SPSS (Statistical Package for the Social Sciences) is a comprehensive statistical software used for data management, analysis, and graphical representation, making it suitable for various stages of the marketing research process.

The Book Features a Section on at the End of Each