In the Kellogg's example given in your text, Kellogg's performed several tasks to identify their problem. Which of the tasks below was not used by Kellogg's to identify their problem?
A) They developed and tested several new flavors of cereal using mall intercept interviews with adult customers
B) They surveyed customers about their perceptions and preferences for cereals.
C) They spoke to decision makers within the company.
D) They interviewed industry experts.

Question

Quizplus · Accepted Answer

Kellogg's did not use mall intercept interviews with adult customers to develop and test new flavors of cereal as part of identifying their problem.

In the Kellogg's Example Given in Your Text, Kellogg's Performed