The major purpose of an environmental analysis is to identify external opportunities and threats to the organization.
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Q3: A market position statement defines who the
Q4: Strategic planning occurs at every level where
Q5: The text used Howard Johnson's as an
Q6: The mission statement sets expectations and goals.
Q7: All elements used by the firm to
Q9: Functional strategies are tactics to get to
Q10: A master marketing strategy is designed for
Q11: Mission statements exist only at the corporate
Q12: There are two feedback loops in the
Q13: The master strategy is designed to be
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