The text used Howard Johnson's as an example of how a diligent use of SWOT analysis contributed to its success.
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Q1: The ultimate purpose of SWOT analysis is
Q2: SWOT analysis is an indication of past
Q3: A market position statement defines who the
Q4: Strategic planning occurs at every level where
Q6: The mission statement sets expectations and goals.
Q7: All elements used by the firm to
Q8: The major purpose of an environmental analysis
Q9: Functional strategies are tactics to get to
Q10: A master marketing strategy is designed for
Q11: Mission statements exist only at the corporate
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