Congruency is not a relevant aspect among strategy, tactics and mission statement.
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Q11: Mission statements exist only at the corporate
Q15: Target market strategy is concerned with the
Q16: Product strategies should be based on the
Q18: Positioning strategy entails the creation and enhancement
Q19: The most neglected phase of strategic planning
Q21: The master marketing strategy should be:
A) Short
Q22: The presentation mix includes:
A) Price
B) Customers
C) Atmospherics
D)
Q23: A strategic business unit is:
A) A unit
Q24: When the market conditions change, master strategy
Q25: Which three entities should be represented in
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