A strategic business unit is:
A) A unit created specifically to set the company strategy
B) A unit that conducts business separate from the overall corporate strategy
C) A sub-unit of a business that serves its own product-market segment with its own strategy
D) None of the above
Correct Answer:
Verified
Q18: Positioning strategy entails the creation and enhancement
Q19: The most neglected phase of strategic planning
Q20: Congruency is not a relevant aspect among
Q21: The master marketing strategy should be:
A) Short
Q22: The presentation mix includes:
A) Price
B) Customers
C) Atmospherics
D)
Q24: When the market conditions change, master strategy
Q25: Which three entities should be represented in
Q26: Tactics are supposed to:
A) Deny the strategies
B)
Q27: Which of the following could be an
Q28: All entities (employees, customers and shareholders) represented
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