Environmental scanning is important because:
A) It helps determine what impact the environment will have on our business
B) It helps marketing plan for the future
C) It helps us to be proactive in business decisions
D) Both A & C
E) All of the above
Correct Answer:
Verified
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A) Making trade-offs
B) Creating a
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A) Strengths, Weaknesses,
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A) Start at the corporate level,
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