In the interview at the beginning of the chapter, what did Christian Hempell state were the biggest strategic challenges for the hotel industry?
A) Value chain changes with the growth of internet distribution companies
B) Ability to differentiate within product class
C) Innovation that is economically feasible
D) Both A & C
E) All of the above
Correct Answer:
Verified
Q28: Environmental scanning is important because:
A) It helps
Q29: What does SWOT stand for?
A) Strengths, Weaknesses,
Q30: Which one of these examples is not
Q31: Emergent strategies:
A) Start at the corporate level,
Q32: What industry is dramatically dying out due
Q34: Major criteria for growth and acquisition includes
Q35: Which fast food company has more international
Q36: What is strategy?
A) The creation of a
Q37: McDonald's has much strength in the market
Q38: When are suppliers powerful in the market?
A)
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