All of the elements used by the hospitality firm to increase the tangibility of the product/service mix in the perception of the target market are known as:

Question

Quizplus · Accepted Answer

The presentation mix includes all elements a hospitality firm uses to increase the tangibility of its product or service, making it more perceptible and appealing to the target market. This can involve the physical environment, staff uniforms, signage, and other visual or experiential components that enhance the customer's perception of the service.

All of the Elements Used by the Hospitality Firm to Increase