Which of the following best defines the presentation mix?
A) All communications between the firm and the target market that increase the tangibility of the product or service
B) The combination of prices used by the firm to represent the value of the offering
C) All of the elements used by the firm to increase the tangibility of the product or service mix in the perception of the target market at the right place and time
D) All channels available between the firm and the target market that increase the probability of getting the customer to the product
E) The combination of products and services, whether free or for sale, that are factually offered to satisfy the needs of the target market
Correct Answer:
Verified
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