A communications mix is:
A) All of the elements used by the firm to increase the tangibility of the product/service mix
B) All communications between the firm and the target market that increase tangibility of the product/service
C) A combination of prices used by the firm to represent the value of the offering
D) Highly tangible elements that increase the tangibility of the product/service
Correct Answer:
Verified
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Q30: Which of the following are the stages
Q31: Which of the following best defines the
Q32: An important feature of the product/service mix
Q33: Which of the following is not one
Q35: One example of a management decision that
Q36: The marketing mix involves:
A) Creating a mix
Q37: Life cycles of products can vary between:
A)
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