An important feature of the product/service mix is the bundle purchase concept. The bundle is broken down into which three parts?

Question

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The bundle purchase concept in the product/service mix is typically broken down into three parts: formal, core, and augmented. The "formal" part refers to the basic product or service offered, the "core" part is the primary benefit or value that the customer seeks, and the "augmented" part includes additional services or benefits that enhance the overall value of the product or service.

An Important Feature of the Product/service Mix Is the Bundle