Which of the following best defines the distribution mix?
A) All communications between the firm and the target market that increase the tangibility of the product or service
B) All of the elements used by the firm to increase the tangibility of the product or service mix in the perception of the target market at the right place and time
C) The combination of products and services, whether free or for sale, that are factually offered to satisfy the needs of the target market
D) All channels available between the firm and the target market that increase the probability of getting the customer to the product
E) The combination of prices used by the firm to represent the value of the offering
Correct Answer:
Verified
Q26: Which of the following are the five
Q27: All of the channels available between the
Q28: PLC stands for what?
A) People learning curve
B)
Q29: Which of the following best defines the
Q30: Which of the following are the stages
Q32: An important feature of the product/service mix
Q33: Which of the following is not one
Q34: A communications mix is:
A) All of the
Q35: One example of a management decision that
Q36: The marketing mix involves:
A) Creating a mix
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