Database marketing is the same thing as direct marketing.

Name: Database marketing is the same thing as direct marketing.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Database marketing is a form of direct marketing that uses databases of customers to generate personalized communications in order to promote a product or service for marketing purposes. However, direct marketing encompasses a broader range of strategies beyond database marketing, including mail, email, telemarketing, and direct response advertising.

Database Marketing Is the Same Thing as Direct Marketing