Database marketing is part of the communications mix as well as interactive marketing.

Question

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Database marketing is a form of direct marketing that uses databases of customers to generate personalized communications in order to promote a product or service for marketing purposes. It is part of the communications mix, which encompasses various channels and methods for reaching an audience, including interactive marketing. Interactive marketing is a one-to-one marketing practice that centers on individual customer and prospects' actions. Database marketing supports interactive marketing by providing the data needed to tailor communications to individual preferences and behaviors, making both an integral part of modern marketing strategies.

Database Marketing Is Part of the Communications Mix as Well