A strategic alliance is another form of distribution channel where hotel, restaurant and tourism companies form alliances with telephone, credit card or other companies that service distinctly different customers but with mutually beneficial objectives.
Correct Answer:
Verified
Q15: One leading analyst group estimates that 30%
Q16: The distribution system in the hospitality industry
Q17: Distribution channels are all channels available between
Q18: A feeder city represents a geographic area
Q19: Representation firms either operate on a retainer
Q21: Franchisees may elect to receive support from
Q22: An example of a fully integrated hospitality
Q23: In general, marketing integration is also known
Q24: The hospitality industry employs a different type
Q25: Territorial rights are:
A) What dogs claim to
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents