There are three basic rules of persuasion that were promulgated by Aristotle centuries ago: logos, pathos and ________.
A) Chronos
B) Eros
C) Ethos
D) Kudos
E) None of the above
Correct Answer:
Verified
Q20: Communication strategies are related to persuasive communications
Q21: In the "how often to say it"
Q22: The most neglected stage of communications research
Q23: Pathos relates to:
A) Logic
B) Emotions
C) Reasoning
D) Source
Q24: Using a _strategy means moving the communication
Q26: Which one of these is not a
Q27: Ethos refers to:
A) Evidence
B) Belief Appeals
C) Source
Q28: "Why are we there?" refers to:
A) Research
Q29: Other methods for determining marketing budgets are:
A)
Q30: All of the following are broad stages
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