Using a ________strategy means moving the communication mix through distribution channels, while using a________ strategy means going directly to the market that will then go through the distribution channels.

Question

Quizplus · Accepted Answer

A push strategy involves promoting products by pushing them onto people through distribution channels, while a pull strategy involves creating demand so that consumers actively seek the products, which then get pulled through the distribution channels.

Using a ________Strategy Means Moving the Communication Mix Through Distribution