Which one of these is not an element of the communications mix?
A) Sales promotion
B) PR/publicity
C) Personal selling
D) All of the above
E) None of the above
Correct Answer:
Verified
Q28: "Why are we there?" refers to:
A) Research
Q29: Other methods for determining marketing budgets are:
A)
Q30: All of the following are broad stages
Q31: The cumulative effect of advertising depends on:
A)
Q32: Advertising is:
A) The least valuable component of
Q34: The communication process has _broad stages:
A) Two
B)
Q35: Advertising:
A) Should position the establishment in a
Q36: The three stages of consumer attitudes are
Q37: _advertising is practiced by many international companies,
Q38: The ideal advertisement will do all of
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