The ideal advertisement will do all of the following except:
A) Differentiate the company
B) Promise a benefit that will be provided
C) Capitalize on word- of- mouth advertising
D) Explain advantages and disadvantages
Correct Answer:
Verified
Q33: Which one of these is not an
Q34: The communication process has _broad stages:
A) Two
B)
Q35: Advertising:
A) Should position the establishment in a
Q36: The three stages of consumer attitudes are
Q37: _advertising is practiced by many international companies,
Q39: The most important goal of advertising is:
A)
Q40: The cumulative effect of advertising depends on
Q41: Effective advertising will increase:
A) Revenues and customer
Q42: "Collateral" as it is discussed in the
Q43: The most common failure in the development
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