The most important goal of advertising is:
A) To change the way consumers think
B) To encourage word- of- mouth advertising
C) To reach and attract new consumers
D) To promote awareness
Correct Answer:
Verified
Q34: The communication process has _broad stages:
A) Two
B)
Q35: Advertising:
A) Should position the establishment in a
Q36: The three stages of consumer attitudes are
Q37: _advertising is practiced by many international companies,
Q38: The ideal advertisement will do all of
Q40: The cumulative effect of advertising depends on
Q41: Effective advertising will increase:
A) Revenues and customer
Q42: "Collateral" as it is discussed in the
Q43: The most common failure in the development
Q44: Advertising decisions should be based on:
A) How
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