Which of the following forces managers to review the objective they have when marketing their product or service?

Question

Quizplus · Accepted Answer

Value-based pricing forces managers to review the objectives they have when marketing their product or service because it involves setting prices based on the perceived value to the customer rather than on the cost of the product or market prices. This approach requires a deep understanding of customer needs, preferences, and perceived value.

Which of the Following Forces Managers to Review the Objective