When is repositioning necessary?
A) When the hospitality firm is in an unacceptable position
B) When the product is not used or subjective
C) When the product is not meeting the customers' needs and wants
D) When the hospitality firm is trying to appeal to a new market segment
E) Both A & D
Correct Answer:
Verified
Q16: Market positioning is about creating the perception
Q17: One approach is to position by price/quality.
Q18: The first step in repositioning is to
Q19: Positioning is only used in the context
Q20: Effective positioning will create an image, differentiate
Q22: Which type of positioning is concerned with
Q23: What customer attributes are important when positioning?
A)
Q24: In what way does perceptual mapping help
Q25: According to Dr. Aaker, what are the
Q26: How many major types of positioning were
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents