The first step in repositioning is to determine your present position.
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Q13: Attributes can be further categorized by: salience,
Q14: According to the textbook positioning is so
Q15: The term "commodity status" means your product
Q16: Market positioning is about creating the perception
Q17: One approach is to position by price/quality.
Q19: Positioning is only used in the context
Q20: Effective positioning will create an image, differentiate
Q21: When is repositioning necessary?
A) When the hospitality
Q22: Which type of positioning is concerned with
Q23: What customer attributes are important when positioning?
A)
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