Attributes can be further categorized by: salience, importance and amenities.
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Q8: Because tangibles are so difficult to differentiate,
Q9: Objective attributes are concerned with the objective
Q10: According to the textbook, salient attributes are
Q11: Subjective positioning is concerned with both the
Q12: Positioning is how an individual brand is
Q14: According to the textbook positioning is so
Q15: The term "commodity status" means your product
Q16: Market positioning is about creating the perception
Q17: One approach is to position by price/quality.
Q18: The first step in repositioning is to
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