Positioning is how an individual brand is perceived by the consumer, not relative to other brand images the consumer might already have.

Name: Positioning is how an individual brand is perceived by the consumer, not relative to other brand images the consumer might already have.
Brand: Quizplus
Rating: 4.8 (51 reviews)

Question

Quizplus · Accepted Answer

Positioning involves how a brand is perceived in relation to competitors, aiming to occupy a distinct place in the minds of the target audience compared to other brands.

Positioning Is How an Individual Brand Is Perceived by the Consumer