Because tangibles are so difficult to differentiate, to be competitive in the hospitality industry we have to market the intangible aspects of the product or service.

Question

Quizplus · Accepted Answer

In the hospitality industry, tangible aspects like the physical environment or amenities can often be similar across different providers, making them hard to differentiate. Therefore, marketing the intangible aspects, such as customer service, experience, and brand reputation, becomes crucial for standing out and being competitive.

Because Tangibles Are So Difficult to Differentiate, to Be Competitive