Positioning maps can be used to determine strategies vis-à-vis the competition as well as aid in analyzing the firm's own internal position using attributes and benefits.
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Q3: In order to position or reposition a
Q4: Effective positioning will create an image for
Q5: A firm's position can become unclear if
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Q9: Objective attributes are concerned with the objective
Q10: According to the textbook, salient attributes are
Q11: Subjective positioning is concerned with both the
Q12: Positioning is how an individual brand is
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