Internal positioning analysis:
A) Can use positioning maps
B) Examines the firm's own position based on attributes or benefits
C) Can reveal where a firm's operation may be failing internally
D) Both B & C
E) All of the above
Correct Answer:
Verified
Q39: What is the "vis-à-vis the competition" positioning
Q40: In order to have an effective positioning
Q41: The "art of repositioning" rests on:
A) A
Q42: The textbook used Carnival Cruise Lines as
Q43: The procedures for repositioning follow the order:
I.
Q45: The text offered a detailed description of
Q46: Positioning is in:
A) The product
B) Management's mind
C)
Q47: What are the different kinds of hospitality
Q48: For good positioning a firm should:
A) Differentiate
Q49: McDonald's - I'm Loving It/Motel 6's -
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