What is the "vis-à-vis the competition" positioning approach?
A) Comparing similarities of one company with the other companies in the market
B) Doing research on the competitive organizations and using similar ideas for another organization
C) This approach brings out differences in services in relation to the competition's services
D) None of the above
Correct Answer:
Verified
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Q35: What is the natural follow-through of market
Q36: What does the development of multiple brands
Q37: When it comes to brand marketing, what
Q38: The two main types of positioning in
Q40: In order to have an effective positioning
Q41: The "art of repositioning" rests on:
A) A
Q42: The textbook used Carnival Cruise Lines as
Q43: The procedures for repositioning follow the order:
I.
Q44: Internal positioning analysis:
A) Can use positioning maps
B)
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