Market Intelligence includes:
A) Assessment of new marketing opportunities.
B) An analysis of the general economic environment in which a hospitality enterprise operates and the creation of customer profiles.
C) Pre- testing a new product and overall measurement of the impact of the marketing plan.
D) All of the above.
E) Both A & B
Correct Answer:
Verified
Q23: External information flows through:
A) Competitors and suppliers
B)
Q24: The best known data service that tracks
Q25: Proprietary research is:
A) Research conducted on or
Q26: In addition to the criteria mentioned in
Q27: Which of the following is not true
Q29: Which of the following is an example
Q30: Which of the following can provide information
Q31: Environmental scanning is used to:
A) Forecast the
Q32: Reliability in research refers to:
A) Whether or
Q33: The most common form of qualitative research
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