In addition to the criteria mentioned in the chapter, is important to include__________in your competitive analysis.
A) Substitutability
B) Geographic proximity
C) Price
D) Individual market segments
Correct Answer:
Verified
Q21: The criteria that should be used to
Q22: Customer research should focus on two customer
Q23: External information flows through:
A) Competitors and suppliers
B)
Q24: The best known data service that tracks
Q25: Proprietary research is:
A) Research conducted on or
Q27: Which of the following is not true
Q28: Market Intelligence includes:
A) Assessment of new marketing
Q29: Which of the following is an example
Q30: Which of the following can provide information
Q31: Environmental scanning is used to:
A) Forecast the
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