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The Origins of the Study of Communication and Persuasion Can

Question 10

Multiple Choice

The origins of the study of communication and persuasion can be traced back to:


A) Festinger's theory of cognitive dissonance.
B) studies on war propaganda by the Yale social psychology group.
C) Baumeister and Covington's research on audience self-esteem.
D) Lewin's studies of leadership in boys.

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