Two areas of persuasive communications research after the Second World War focused on:
A) message vitality and ethnicity of the target.
B) source of a message and message content.
C) classical conditioning and audience reaction.
D) leadership and group structure.
Correct Answer:
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Q1: Studies by Hovland and his colleagues based
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Q3: According to Yale's attitude change program, the
Q4: In persuasive communications research, which one of
Q6: The degree to which a message is
Q7: Decades of research and a vast amount
Q8: The concept where most people think that
Q9: In the literature dealing with persuasive communications,
Q10: The origins of the study of communication
Q11: Persuasive communications identifies _ as an 'audience'
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