In persuasive communications research, which one of the following is NOT a variable considered to be a 'source' factor?

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Persuasibility is not considered a 'source' factor in persuasive communications research. Source factors typically include characteristics of the person or entity delivering the message, such as their credibility, attractiveness, expertise, race, and status. Persuasibility, on the other hand, refers to the characteristic of the audience or receiver of the message.

In Persuasive Communications Research, Which One of the Following Is