That people strive for cognitive consistency in their attitudes is a basic principle of:

Name: That people strive for cognitive consistency in their attitudes is a basic principle of:
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Balance theory, proposed by Fritz Heider, is the psychological theory that suggests people strive for consistency in their relationships, attitudes, and beliefs. When there is inconsistency, it leads to psychological tension, which people are motivated to reduce, thus striving for cognitive consistency.

That People Strive for Cognitive Consistency in Their Attitudes Is