Emma is a PhD student and a tutor. She tells her social psychology students that each person's attitude toward the recently introduced 'affirmative action' program at the university actually consists of bits of information, and that we humans are pretty amazing because we perform cognitive algebra to average out the values we attach to these bits. Emma has just expounded a basic tenet of:

Question

Quizplus · Accepted Answer

Emma's explanation aligns with information integration theory, which suggests that people integrate various pieces of information about an object to form an overall attitude or judgment. This theory involves the idea of "cognitive algebra" to average out the values attached to different pieces of information.

Emma Is a PhD Student and a Tutor