Knowing what we now know from the theory of reasoned action, LaPiere's (1934) study of attitudes towards Chinese was:
A) flawed because LaPiere was not Chinese.
B) a spectacular example of a general measure of attitude failing to predict a specific behaviour.
C) ahead of its time in measuring behavioural intentions.
D) a sad reflection on how the hospitality industry rationalised the way it behaved.
Correct Answer:
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