We may consume mass media within __________, groups that help convey the preferred meaning of mass media texts, offering subtle or not-so-subtle rewards or punishments for "correct" or "incorrect" meanings.

Question

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Interpretive communities are groups that share a particular set of social, cultural, or professional perspectives and use these to interpret the content of mass media texts. They play a significant role in shaping the understanding and reception of media messages among their members.

We May Consume Mass Media Within __________, Groups That Help