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Contemporary Strategy
Quiz 12: Global Strategy and the Multinational Corporation
Path 4
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Question 21
Multiple Choice
Which aspect of internationalization by companies does not increase the intensity of competition within national markets?
Question 22
True/False
Designating a national subsidiary as a "center of excellence" for a particular product,technology,or activity is a way of reconciling differentiation to meet the needs of national markets with the exploitation of global scale advantages.
Question 23
Multiple Choice
Internationalization among New York-based law firms is the result of:
Question 24
Multiple Choice
Global industries are those where:
Question 25
Multiple Choice
A common approach to reconciling the benefits of global scale with the need for national differentiation is to:
Question 26
Multiple Choice
The value chain for a product will tend to be dispersed across different countries when:
Question 27
True/False
In Ghemawat's "Aggregation,Adaptation,Arbitrage" framework,the potential for a multinational enterprise to exploit arbitrage benefits are likely to be greater in a capital-intensive industry than in a labor-intensive industry
Question 28
Multiple Choice
The theory of comparative advantage is concerned with:
Question 29
Multiple Choice
The Dutch-based electrical and consumer electronics multinational,Philips,has transferred the headquarters for several of its global business away from the Netherlands.In terms of Bartlett and Ghoshal's typology of multinational strategies,this represents a transition from:
Question 30
Multiple Choice
Saudi Aramco and Statoil are both major oil producers.Saudi Aramco's competitive advantage is based on its access to low-cost domestic oil reserves; Statoil's competitive advantage is its capability in offshore exploration and production.The implications for the internationalization strategies of the two companies are:
Question 31
Multiple Choice
According to Porter's "national diamond" analysis,the competitive advantage of Swiss firms in watches,German firms in luxury cars,and Japanese firms in cameras is a result of:
Question 32
Multiple Choice
Many retailers that have been outstandingly successful in their how markets have experienced much poorer performance when they have entered overseas markets.These include: Tesco,Marks& Spencer,Laura Ashley,and Body Shop in the UK) ; Best Buy,Sears,Macy's,and Wal-Mart in the US.This reflects:
Question 33
Multiple Choice
Firms internationalize through two mechanisms:
Question 34
Multiple Choice
Large countries have an advantage over small countries in technology-intensive and capital-intensive industries,because:
Question 35
Multiple Choice
Uber's distribution of ice cream in over 38 counties of the world on July 17,2014,exemplifies the following feature of international business:
Question 36
True/False
Traditionally,European-based multinational companies such as Unilever,Shell,and Philips have been highly centralized; Japanese multinationals such as Honda,Sony,and Hitachi have been highly decentralized.