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The Success of Edward Jones (A Wealth Management Advisor)and Enterprise

Question 34

Multiple Choice

The success of Edward Jones (a wealth management advisor) and Enterprise Rent-A-Car is based upon:


A) Entrepreneurial drive.
B) Cost leadership.
C) Competing in a different way to the leading companies in their respective industries.
D) Augmenting products and services to enhance customer value.

Correct Answer:

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