A well-established brand can be a source of sustainable competitive advantage because:
A)Consumers will always pay a premium for a recognized brand.
B)Brands can be protected by the law relating to trademarks.
C)A brand protects a firm form competition from low-cost new entrants.
D)It tends to be durable,loses value when transferred between firms,and is costly to replicate.

Question

Quizplus · Accepted Answer

A well-established brand tends to be durable, meaning it retains its value over time. It also loses value when transferred between firms, making it difficult for competitors to replicate. Additionally, protecting a brand with trademarks can provide legal protection against infringement. However, while consumers may be willing to pay a premium for a recognized brand, this is not always the case, and a brand alone may not be enough to protect a firm from competition from low-cost new entrants.

A Well-Established Brand Can Be a Source of Sustainable Competitive